Our Story

Farm Girl is built on a simple belief: families shouldn’t have to choose between food that’s better for them and food their kids actually want to eat.

As parents themselves, Co-Founders Jennifer Boville and Peter Adamo share a commitment to creating better options for their own families, and for families everywhere. They saw an opportunity to challenge what had become accepted in the breakfast aisle and create products that could meet a higher standard for nutrition without losing the taste, fun and convenience families love.

Today, Jennifer Boville leads Farm Girl as Co-Founder & CEO, driving the brand's vision and growth while staying closely connected to the families and customers it serves.

Peter Adamo, Co-Founder & Head of Innovation, leads the product innovation behind Farm Girl, continually pushing what’s possible when it comes to nutrition, ingredients and taste.

Together, they’re working toward one ambitious goal: to change childhood nutrition for the better.

Customer First
Built around real feedback from our community
Women Owned
Led by a mom on a missions to make breakfast better.
Independent Brand
Built independently, with our customers at the centre of everything we do.
Proudly Canadian
Canadian-owned and operated

Giving Back

Every child deserves the support they need to thrive.

We’re proud to support SickKids Foundation, Parents for SickKids, BC Children’s Hospital Foundation, and the George Hull Centre—helping children and families access the care they need.

Simple Things We Believe In

Keep it Real.
Simple ingredients.
No refined sugar.
No shortcuts.
Make It Easy.
Options that fit into real life, so better choices are always within reach.
No Guilt, Ever.
Healthy food that doesn’t compromise on taste.